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The waterfront at Rose: stone houses with red roofs at the edge of the water, small boats moored off the quay and clear shallows over pebbles, the shore of Herceg Novi across the mouth of the bay
The beach atlas · Herceg Novi riviera

Rose

A pebble shore and a working quay in the fishing village at the tip of Luštica, reached by the ferry from Herceg Novi rather than by road.

Our verdict

Rose is a village you swim from rather than a beach you go to. The water is clear enough that Morsko Dobro singles it out for diving, the pebble shore and the concrete either side of the pier stay quiet even in August, and the stone houses come right down to the edge. What brings most people across is lunch on a terrace over the water, with the swim as the reason to stay the afternoon. Come by boat: the road around Luštica takes far longer than the crossing.

  • quiet
  • swimming
  • snorkelling
  • photography

Rose, in facts

The shore

Surfacepebble
Entrymoderate · deepens quickly
Shadenatural
Characterwild · 80–150 m

Facilities

Foodrestaurants

Access

By boatyes

Facts verified September 28, 2026 · Length: Our own estimate of the bathing shore either side of the village pier. Neither the Morsko Dobro register nor Herceg Novi municipality publishes a length for Rose · 14 more still to check on the ground

Rose in pictures

The waterfront at Rose: stone houses with red roofs at the edge of the water, small boats moored off the quay and clear shallows over pebbles, the shore of Herceg Novi across the mouth of the bay

Map

The shaded water is the official bathing zone for station Rose — the stretch JP Morsko dobro actually samples, not an outline of the beach.

Getting there

3.2 km

Herceg Novi

14 km

Tivat airport

18 km

Kotor

Straight-line distances — Montenegro's roads are mountain roads, so the drive is longer.

  • By boatA year-round ferry links Rose to Herceg Novi, and tourist boats call several times a day in summer (Herceg Novi municipality). No operator or fare is published
  • By carBy road it is the long way round the Luštica peninsula on a narrow lane — most people come across the water instead

Today at Rose

Air16 °CClear
Wind3 km/h from the eastBlowing off the land — the water should be flat.
The beach facesnorth-westIt keeps the sun until it goes down.
Sun sets17:57UV index up to 4 today

Which way the beach faces is computed from the OpenStreetMap coastline, so onshore and offshore mean this shore and not the region. Forecast by Open-Meteo

Water and awards

Excellent

Latest official sample September 29, 2026: Excellent

Sea 21.9 °C when the sample was taken

8 of 10 samples Excellent across the 2026 season

Official result from JP Morsko dobro, station Rose

Seven of nine official samples Excellent in 2026, one Good on 24 July and one Sufficient on 15 September — the last sample of the season, and the only end-of-season dip on this coast. Morsko Dobro singles the water out for diving

No award we can cite for this beach. Absence is information too.

Know before you swim

  • The quay is a working one: the ferry and the excursion boats come alongside all day, so swim away from the pier
  • No lifeguard is recorded here at any time of year
  • Coming by boat, check the time of the last crossing before you settle in

When the water is warm

Rose was at its warmest, 27.5 °C, on September 1, 2026, and at its coldest, 20.4 °C, on June 26, 2026. Every point is a real sampling visit with the temperature read on the spot, not a monthly average copied from somewhere else.

Sea temperature at Rose Station Rose · 2026 season 20 °C 22 °C 24 °C 26 °C 28 °C 27.5 °C Jun 9 Jun 23 Jun 26 Jul 7 Jul 24 Aug 4 Aug 18 Sep 1 Sep 15 Sep 29 JP Morsko dobro · 10 samplings

Hollow points are the 2 samplings that came back below Excellent.

See all 10 samplings
Every official sampling at station Rose in 2026
SampledSeaResult
September 29, 202621.9 °CExcellent
September 15, 202623.2 °CSufficient
September 1, 202627.5 °CExcellent
August 18, 202624.6 °CExcellent
August 4, 202625.8 °CExcellent
July 24, 202623.0 °CGood
July 7, 202622.3 °CExcellent
June 26, 202620.4 °CExcellent
June 23, 202624.7 °CExcellent
June 9, 202623.0 °CExcellent

Official result from JP Morsko dobro, station Rose

Season by season

Rose has been sampled 69 times since 2020: 55 of those readings Excellent, 14 below it.

How warm the water got, season by season. The average is of the July and August samplings only — a fixed window, so a year the inspectors happened to come early does not read as a cold one.

Peak-summer sea temperature at Rose Mean of the July and August samplings at Rose, by season 23 °C 24 °C 25 °C 24.9 °C 2020 2021 2022 2023 2024 2025 2026 JP Morsko dobro · 69 samplings

A handful of seasons is a record, not a trend: the spread here is what a few dated readings look like, not evidence of a sea warming or cooling. A hollow point marks a season that recorded a sampling below Excellent.

Every bathing season sampled at Rose
SeasonSamplingsExcellentBelowJul–Aug meanWarmest
202098124.4 °C26.4 °C
2021107324.9 °C26.5 °C
2022109124.1 °C25 °C
2023108224.6 °C27 °C
2024106423.3 °C32.1 °C
2025109124.7 °C25.8 °C
2026in progress108223.9 °C27.5 °C

Official result from JP Morsko dobro, station Rose

Licensed as

The state leases this coast lot by lot. Rose is a single lot covering about 20 m of shore, with an official category.

Also licensed here: a mooring platform in the water off the beach.

Licensed as
CategoryLotsShore
Hotel beach120 m

About 345 m² in total. This is what has been licensed, not what we saw: the number of sunbeds, toilets and showers on a lot is fixed in the signed lease, which is not published. JP Morsko dobro tenders

Rose and its neighbours

The same nine measures for the beaches you could reach the same day. Bold means it differs from this one.

Rose and its neighbours
MeasureRosethis beachDobreč1.8 kmSavina2.4 kmMeljine Beach2.6 km
Surfacepebblepebblepebblepebble
Entrymoderatemoderatemoderategentle — differs
Depthdeepens quicklydeepens quicklydeepens quicklyshallow — differs
Shadenaturalnaturalumbrellas for hire — differsumbrellas for hire — differs
Characterwildwildorganised and free sections — differsorganised — differs
Length80–150 m100 m200 m — differs30 m — differs
Latest waterExcellentExcellentExcellent—no official sampling point — differs
Crowdquietquietbusy in season — differsbusy in season — differs
Getting thereby boatby boatby road — differsby road — differs

Questions

Is the water at Rose clean?
Seven of the nine official samples in 2026 came back Excellent, one Good on 24 July, and the last of the season, on 15 September, Sufficient. Morsko Dobro also notes the clarity for diving.
How do you get to Rose?
By boat from Herceg Novi. The municipality lists a year-round ferry with tourist boats calling several times a day in summer. The road around the Luštica peninsula exists but takes much longer.
Is there a proper beach at Rose?
A modest one. Morsko Dobro calls it a pebbly beach in the fishing village with a pier for small boats, and the municipality mentions a smaller sandy beach, Malo Rose, by the harbour. Nobody publishes a length for either.

Sources

  1. Morsko Dobro bathing-water monitor, station Rose (id 62), full 2026 season: https://monitoring.morskodobro.me/
  2. Morsko Dobro beach brochure — "a pebbly beach located in the fishing village of Rose", pier for small boats, clear water for diving
  3. Herceg Novi municipality (hercegnovi.me) — year-round ferry to Herceg Novi, tourist boats several times a day in summer, and the smaller Malo Rose beach by the harbour
  4. OpenStreetMap — Rose, Luštica, Opština Herceg Novi (42.4283 N, 18.5568 E)
  5. Montenegro.com, our own Rose city hub

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