Health tourism - The slogan "wild beauty" used by the Montenegrin tourism organization best describes the pristine nature of this part of Europe. The unreal configuration of the mountain massifs, which literally rise directly from the Adriatic Sea, make the climate in Montenegro more than suitable for the development of top health tourism. In addition, Montenegro's ideal position in relation to large European centers and a clear determination to enter the European market complete the mosaic of perspective development of health tourism. This was also confirmed by Marie Mancel, one of the most famous French journalists and advocates for spa tourism: "There is certainly no institute like 'Dr. Simo Milošević' in Europe, or more precisely, there is not a single institute with such opportunities as this one in Igalo. By that I mean the whole environment, the position and in general Montenegro as a destination that will be a real discovery for French tourists this year. I am here for the first time and I am really impressed by the natural resources, but also by the work of the entire staff as well as the way of implementing and variety of therapies that exist here".

Mrs. Mancel came to Montenegro thanks to the Phoceens Voyages agency from Nice, whose main offer at the Paris Thermalism Fair in February was Igalo. The direct "culprit" for the penetration of Montenegro into the French market is Žanin Radović (a French woman married to a Montenegrin), representative of Phoceens Voyages, in whose arrangement 160 tourists stayed in Igalo last year. This year, in six groups of eight days each, from May to September, more than 200 patients from France will visit the Institute in Igalo. "The most important thing is the return of the same guests from last year, which confirms the excellent offer. The only problem is poorer communication outside the main tourist season, and I am sure that the number of guests in Igalo would double if a direct line between Paris and Tivat was established," concluded Žanin Radović. On her initiative, at the beginning of June, several more French journalists will come and visit Montenegrin tourist potentials, and through the media for which they work, two and a half million French people will be introduced to what they found here. What the French have only just discovered, Scandinavian tourists have been using for a long time. Norwegians are regular guests of which there are now about 100 in Igalo.

However, thanks to married couple Vera and Roland Thunström and their agency Behandligsresor, this year, for the first time since 1988, Swedish tourists are in Igalo for recovery. The 35 of them are the first group that will undergo a four-day medical treatment, and according to the Thunstroms, more such groups are expected in September. Entering the Swedish market is a great success, because their patients are treated in spas only through state regional funds, of which there are 20 in Sweden. Behandligsresor cooperates with the Canary Islands and Tunisia for now, and the qualification of Igal in that offer speaks volumes about the quality that Montenegro possesses and offers. "In Sweden, the criteria for making contracts on spa treatments are very rigorous, because the state directly decides on this. Therefore, regional funds have, so to speak, permanent destinations with which cooperation has been established, and we managed to reach two in the southern part of the country, which is more populated, and we also expect a favorable outcome of the negotiations with one in the north, which is inhabited mainly by Lapps," Thunstremovi emphasized with satisfaction.

"Igalo is becoming a new medical destination for the countries of Western Europe, in the Mediterranean Health Center, a luxurious part of the Igalo Institute, there are currently close to 400 foreign patients, which means that the season here has really started. The majority are Norwegians (100), then the Dutch (60), Swedes (35), followed by patients from Russia, the USA, Great Britain, Germany, France, Libya, as well as from Macedonia and Bosnia and Herzegovina. The announcement for the summer is good, because they are arriving larger groups from the Netherlands and France, and we also received high organizational and professional praise from competent people who visited us in the previous period," said Prof. Ph.D. Milan Obradović, Marketing Director of the Institute. Nebojsa Mandic